As an experienced manufacturer in this segment, you know all about the consequences of short product lifespan and consumers making fast decisions. Here, one of the biggest challenges is the frequent replacement of products leading to lack of brand loyalty. How can PLM help?

What advantages does PLM deliver the Consumer Packaged Goods segment?

Faster innovation

Improve efficiency, share best practises and reuse product information

Better control of ingredients

Optimise formulas and get products right from start

Traceability and supporting document control

Reduce complexity and avoid delayed product launches

Transparent brand building and management

Control and synchronise manufacturing operations

Better use of shelf space

Make the most of compliant and distinct packaging

Strengthened branding

Secure uniform use of logos, messaging, and other marketing standards

How can TECHNIA help?

We understand your business challenges

The challenges in the Consumer Packaged Goods industry are well known; the industry is a highly competitive marketplace as shelf placement, brand recognition and mass advertising can greatly influence sales of the products.

Consumers make fast decisions and the goods generally have a short lifespan and need to be replaced frequently, therefore brand loyalty is eroding fast as consumers are bombarded with changing array of products. On top of that, increasingly stringent government regulations require complex business processes and traceability procedures to be implemented.

We have the solution for you

Facing shorter product lifecycles and shrinking profit margins, progressive Consumer Packaged goods manufacturers are relying more and more on Product Lifecycle Management (PLM) solutions to address these challenges. A PLM solution delivers a higher chance of market success by effectively managing their product innovation, package development, regulatory ingredient control, quality and cost constraints.

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