Take on new products and markets, while getting on top of complex business processes and shrinking profit margins.
As an experienced manufacturer in this segment, you know all about the consequences of short product lifespan and consumers making fast decisions. Here, one of the biggest challenges is the frequent replacement of products leading to lack of brand loyalty. How can PLM help?
Improve efficiency, share best practises and reuse product information
Optimise formulas and get products right from start
Reduce complexity and avoid delayed product launches
Control and synchronise manufacturing operations
Make the most of compliant and distinct packaging
Secure uniform use of logos, messaging, and other marketing standards
The challenges in the Consumer Packaged Goods industry are well known; the industry is a highly competitive marketplace as shelf placement, brand recognition and mass advertising can greatly influence sales of the products. Consumers make fast decisions and the goods generally have a short lifespan and need to be replaced frequently, therefore brand loyalty is eroding fast as consumers are bombarded with changing array of products. On top of that, increasingly stringent government regulations require complex business processes and traceability procedures to be implemented.
Facing shorter product lifecycles and shrinking profit margins, progressive Consumer Packaged goods manufacturers are relying more and more on Product Lifecycle Management (PLM) solutions to address these challenges. A PLM solution delivers a higher chance of market success by effectively managing their product innovation, package development, regulatory ingredient control, quality and cost constraints.